In 2000, a small group of people came together with one goal; To build a pool cue that has the hit, feel, and balance of the best custom cues, yet at prices affordable to most people who work for a living. Many "custom cuemakers" claimed that it couldn't be done. They said there was no way that we could produce custom quality in a mass production environment. Well, we thought differently and set out to prove them wrong.First, we got the attention of one factory with over 40 years of cuemaking experience. They have built millions of cues. Not all of them were what you'd write home about but they had the machines, the people, and most importantly, the desire to step up to world class. Then we partnered up with one of the most influential cuemakers and designers of the last 20 years.

Finally, we lined up distributors in the USA, Europe, and Asia who all agreed to promote and push our cues if we could deliver the quality we promised.